As the Ballarat Region Artificial Intelligence Network (BRAIN) approaches its formal launch, we’ve now shifted focus from logo design to developing our visual identity on LinkedIn—a key platform for engaging our community and partners.

Our recent efforts in creating the BRAIN logo were just the beginning. With that foundation in place, it’s time to elevate our brand presence even further with the design of our LinkedIn header. This banner will serve as a first impression for those discovering our organization through professional networks.

Leveraging the strengths of MKKT Digital Properties, which was instrumental in designing our website, we’re now working on crafting a LinkedIn header that seamlessly aligns with the ethos of BRAIN. While the logo captures our connection to Ballarat and the essence of AI innovation, the LinkedIn header is designed to tell a broader story—showcasing our vision, projects, and community impact.

Key considerations for this design include:

1. Expanding on the BRAIN identity – The header will complement the logo while adding more narrative around our role as an AI hub for Ballarat.
2. Professional appeal – Given LinkedIn’s networking environment, the banner must maintain a professional tone while showcasing innovation.
3. Highlighting our journey – Our aim is to communicate that BRAIN is more than an idea—it’s an organization making tangible strides with real-world AI projects already in motion.
4. Creating a sense of place – The header will visually anchor BRAIN in the Ballarat region, emphasizing local engagement and regional development.

Below is the final version of the BRAIN LinkedIn header, which embodies all of these principles:

This banner is a visual representation of BRAIN's forward-thinking mission, blending the elements of AI, innovation, and regional pride. It captures the essence of who we are and where we’re headed, as we continue to build momentum in Ballarat’s AI space.

As we finalize this next step, I’m excited to hear your thoughts on how this header resonates with our vision and how we can make the LinkedIn experience for BRAIN even stronger!