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Despite already being four projects in, the Ballarat Region Artificial Intelligence Network (BRAIN) is edging closer to formal launch.

It's been a nice problem to have. As momentum grows in our project space, the time and attention for the branding elements of our organisation has to date, taken a back seat. I'm pleased to share that is no longer the case.

We leveraged my company, MKKT Digital Properties, and our rockstar designer, Mickey, to design our logo at no cost.

Key elements we were looking for in the logo design were:

  1. Connection to Ballarat
  2. A Visual Representation of AI and Innovation
  3. A balanced design for professional branding
  4. Fonts and typography that enable clear communication
  5. Suitable for LinkedIn's corporate environment

We have represented the logo in multiple forms:

Fig. 01 - BRAIN LOGO

Work has now commenced on establishing a LinkedIn banner in readiness for launching our Linkedin page.

Feel free to share your feedback below!

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mkkt digital properties ballarat region artificial intelligence network