Now, you’ve finally put your plans into action and invested your money to start your business and build your website. You’re filled with enthusiasm that you’ll make it big in the industry, but then your website isn’t getting much traffic and customer engagement. With some research, you’ll discover the missing piece—a landing page. And luckily, Instapage is a marketing tool that can help you create a landing page the most affordable way possible.
Instapage is easy to use even if you’re not technologically skilled. It allows you to masterfully craft, host and track web pages through its tools. You can creatively express your business’s offerings, generate leads and manage campaigns like a professional web developer. Instapage is a must if you want your business to stand out in the midst of online clutter.
Creating an account in Instapage is easy. You can sign up using any social media account or your email account. And you won’t need a credit card to do this. The free 45-day trial option will give you an access to the builder with one free landing page and 100 unique visitors per month. But the free account is limited and traffic is limited. So, for an added boost to your business, upgrading to a paid plan is advisable. You can either opt for a monthly, yearly or unlimited plan. The monthly plan will help you save while the unlimited one is recommended if you’re building landing pages for various clients because you can create multiple accounts with it.
Price starts at $29/month to $79/month depending on the features you’d like to avail. Of course, the basic plan lacks advanced features such as HTML editing, client accounts, template imports and webhooks integrations. Aside from difference of the availed features, the support option will also vary depending on your plan. The basic plan will have an email support, the intermediate level will have an additional chat support and the top level will give you the access to telephone support. Whatever plan you choose, all of them will require you to pay an annual payment.
The software’s function and tools are easy to use, giving you the feeling of having been using it for a long time, even if you’re just starting to get acquainted with it. Instapage’s Graphical User Interface is based on a drag and drop functionality and a What You See Is What You Get (WYSIWYG) builder. With this, by just clicking you can easily add, customize and reorganize the landing page. Also, the toolbar is strategically located at the top and gives further editing options. The visual editor comes with an undo/redo function which can help you correct mistakes easily. The software also allows you to connect multiple accounts with just one email provider. And if you’re on your mobile, you can easily edit the mobile version and not rely on an auto responsive version.
Although it is easy to navigate, some elements of Instapage is not as straightforward as the others. You can only integrate with supported email providers because the software doesn’t come with an HTML option. You can only embed forms directly within your landing pages but they can only be edited within your email provider.
Overall, Instapage is impressive despite its simplicity, you can achieve a professional level of customization using the software’s visual editor. It achieves the balance between speed of editing and level of customization. You will see how your page is coming along while editing it. Given the options within the visual editor, you have the freedom to add new elements rather than using the existing ones as you edit. Preset templates are available but you can freely edit them to suit your preference or if you may wish to, start with a blank page and create your own template. With the analytics functionality, you will only get what you need and not irrelevant ones. You will know which data or report you’ll pull out. Furthermore, pages built using other tools can be imported using the software. The annual plan may seem to be a setback to Instapage’s functionality, but given the additional features and support that comes with it than the free ones, it will be worth it.