AWeber: A boost to email marketing
Besides using platforms such as ShareASale and LinkedIn to increase sales and customer engagement, email marketing is an important channel to boost your business. When properly done it can increase customer base by reaching them through email. The proper and responsible way to utilize email marketing is to deliver the right message at the right time to the right people.
AWeber Communication offers affordable, user-friendly, cloud-based email marketing and autoresponder tools; tailored to small businesses whose lists are below 25,000. This has helped in putting it on top of the list of superior autoresponders with solid email marketing performance. For a maximum of 500 subscribers, AWeber will offer a free 30-day trial. If you wish to continue using the tool, the succeeding months will be priced through a single list based pricing plan. To save on the monthly fee, you can choose to prepay for three months for an $8 savings or prepay for a year and save $34. The program allows one user per company.
AWeber is preferred by most business owners and entrepreneurs because it helps ensure timely, personalized and targeted messages are sent to customers. Every time a new customer is added to your list, you can automate the emails that you want to send, making sure they receive enough information at the right time, to keep your company in mind. This process makes customer engagement easy and quick. You just have to create a series of emails then schedule them. AWeber has about 150 email templates to help speed up the email design process.
Another AWeber feature which can help make your business a success by improving information sharing across various business functions by integrating your email marketing account with other online services. By simply inserting an AWeber email subscription forms on your website and other social media accounts, your customers can easily sign-up on sites they frequently visit. You can integrate AWeber with an online customer management service for efficient monitoring of customers who subscribed to your account and which emails have they received so far. Furthermore, by integrating it with popular shopping cart tools you can easily add new customers to your email list the moment they make a purchase on your website.
Aside from the abovementioned features, AWeber has excellent live webinar courses to help you fully understand the importance of email marketing and how to utilize your customer data. You can view real-time instructions from experts and throw your questions at them for queries and clarifications. If you’re new in email marketing you can take the introductory course to prepare you for your first campaign. Then, to fine tune your email marketing strategy you can learn from their email analytics and social marketing strategy courses.
To make sure that you’re on the right track with your email marketing campaign, you need data that will show how your customers are interacting with your emails. It’s good news for business owners and entrepreneurs that AWeber can provide this essential information. It can be accessed any time through their company’s email reporting dashboard. Included in the report are charts which reflect the number of customer opening your emails and the number of clicks on the links within your message. This will help you evaluate how engaging your emails are and troubleshoot any problem areas immediately. AWeber will also show you a report of your customer’s location information and a detailed record of when and why they unsubscribed.
Overall, the program has been a great help to businesses using it. Although data importing capabilities and the price are prevalent issues that users seem to complain about. AWeber only provides two importing methods; it can either be a manual text-based upload or a spreadsheet upload. When it comes to its price, most small businesses feel like it’s a bit too much given that it doesn’t provide a dormant mode option. This means as long as your lists are in the program you will pay the monthly fee based on the number of subscribers on your list, whether you are sending them emails or not.
AWeber is a must if your company is frequently utilizing autoresponders. It can easily be set-up and includes features to help improve your company’s email design experience significantly. Its integration, analytics and reporting capabilities are reliably excellent also. If the price is something that will put you off in trying it out, make sure you explore the program’s capabilities during the free trial so you can better utilize it once you begin paying for it monthly.