At this day and age of technology, around 90% of companies have come up with numerous ways of marketing their product and services to their target market. While many of those simply choose a particular form of marketing, not everyone actually put in the time to investigate what it takes to run an effective marketing campaign.
They eat time, and a lot at that! Here are some marketing ideas you need to master before starting your own campaign.
Engage in Social Media
Time is especially crucial when dealing with Social Media, one of the most popular marketing tools being used in the age of internet. Social Media Managers spend hours replying to comments on their company’s facebook wall, following people on twitter and making promotional videos on YouTube. Companies often hire assistants for the sole purpose of monitoring social media traffic and making sure that messages are replied to and that engagement remains consistent — all of these add up to the whole cost of social media marketing.
But what is the advantage here? The fact that these services are given for free by popular channels like Facebook, Youtube, Twitter and Instagram make them irresistible. People can just log in, create an account for their business and start posting useful information about their brand. Since most people use social media nowadays, it provides a great opportunity for these companies to market to a wide audience. While your return on investment is somewhat delayed, social media marketing can work on building relationships and brand loyalty, and it takes dedication and time. Your social marketing efforts are not likely to gain immense popularity in say, just a week, so you must be willing to invest in it for the long haul if you decide to launch a social media marketing campaign eventually. Once you get a large following and your brand recognised, conversion becomes easy, consistently.
Some marketing methods require a lot of manpower to be effective.
Ever seen people handing out fliers in the shopping mall? Manpower and marketing success go hand in hand for some methods such as this. Given that you spend money to produce fliers, you also pay people to hand them out in the streets or in areas with a lot of pedestrian traffic. The good thing about this method is that you gain a face to face interaction with a possible customer, so they can ask your trained personnel questions and they can respond real time. It makes up for a faster conversion and a possibility to speed up the marketing process drastically.
Build Your Own Website
Being technologically updated is a must.
It pays to have your own website where people can check out, have a look at the products and services offered and decide whether or not to invest in them. But having a good one comes with heavy costs of hiring your own developer to build and maintain your website. Other fees like domain and hosting (which is basically renting out a space from where you can build your site) follow as well. On the brighter side, it opens up a lot of opportunities. You can publish a blog where you can post useful information and network with like-minded professionals in order to create more visibility for your brand, and/or use an Ecommerce site where customers can order your products and pay for them online.
Practice Micro targeting
Mastering micro targeting is an extremely helpful approach to define your target audience by location, employment status, age, annual income, interests, marital status and so forth. For instance, facebook is a free platform, so the only real “money” that you use is your own time which will always grow easier once you get used to social media marketing.
Create a Strong Content Strategy
After you’ve dedicated so much time into building your marketing strategy and formulating informative content, it’s going to attract relevant customers and clients. Make sure your content is of value and is timely. Although it will take a substantial amount of diligence and proper organization to manage a strong content marketing strategy, it will greatly affect the final outcome of how you will reach out to customers. You must be willing to make the investment of getting people who are qualified to create and direct your content marketing ideas and campaign.
The competition is very fierce.
Let’s face the fact that all marketing platforms are saturated nowadays with competitors who are fighting for that top spot and trying to gain that marketing edge over other companies. Startup businesses and old companies are equally using social media and other marketing platforms for their businesses. The competition is endless and the need to learn more and work creatively is something that your marketing team should get used to.
Once you get the grip, the rewards are endless. By mastering your customised marketing strategy and combining effective components from various marketing methods, you can start reaping the rewards. You don’t have to do all of them; you just need to tailor what marketing ideas you think would be best for your brand. Accentuate the strengths and minimise the weaknesses of each technique.
Marketing yourself or your company and establishing your brand is always a challenge but it’s not a reason to abandon your ideas. Although saturated and teeming with a lot of competitors, marketing successfully is possible given that there are a lot of choices to choose from. The real challenge comes from devoting your time to start things up and coming up with fresh, creative concepts.