The power of “click through rates” – Joseph clearly illustrates how things that seem impossible can be totally achievable by using that advantage. Joseph’s intuitive approach allowed him to achieve his target in just two weeks and was able to maintain it consistently. What are his other tactics that made him win the competition?
Joseph is a leading Irish content marketing and SEO specialist who has helped grow a diverse range of Irish and UK companies internationally. Joseph has a law degree and Masters in International Management but choose to pursue a career in online marketing as he got bitten by the “SEO bug” and strives to reach new traffic and online sales milestones.
Get my digital agency ranking in London for “White label SEO London” to win new business in that area. As I am employed by a creative agency based in Derry, Northern Ireland, we found that there was a huge opportunity for us to expand into London through offering white label SEO and inbound marketing services to other UK agencies.
WHAT YOU DID
I felt a specific landing page would need to be created on our website with content relating to only the services that we could provide to companies and agencies in the UK. I used LSI keywords so that the content would not be keyword stuffed. By using relevant LSI keywords, it helped our website rank on Google for related keywords. The last step was to optimise the page title and description for optimal click through rate. I added schema to the page which added star ratings to the meta description to boost the click through rate.
SEMrush, Screaming Frog SEO Spider and Google Search Console were the tools I used for this project. For me, SEMrush provides more accurate data than Google Adwords keyword planner and is a much better tool for finding the right keywords for an SEO campaign. I used Screaming Frog to analyse the top competitors for my target keywords.
One challenge that we encountered was the fact that we did not have a physical address in London. This challenge could have potentially hindered our progress to get the website ranking for “white label SEO London”. However we felt that by optimising the click through rate for that keyword, we would rank regardless.
Our website ranked number one for “white label SEO London” within two weeks. Six months later we are still in first position for the organic listings for the keyword. Results from the SEO campaign:
– Increased lead generation for Wurkhouse SEO services by 400% adding extra revenue
– Increased brand awareness in London
– Increased website traffic by 50%
– Increased search engine impressions by 400%
We are also ranking for similar terms like “SEO London” that is also bringing in extra website visits and enquiries.
Click through rate is an essential element for better Google rankings. Our case study proves that you can rank a business website locally despite the fact that you are located in another country by focusing only on click through rates and without any link building.