Carl’s expertise in ecommerce allows him to grow his client’s business while treating it like his own. Considering himself as a business partner is indeed an interesting motivation to up his SEO strategy and achieve a desirable sales outcome. What’s a great strategy for an eCommerce and Dropshipping business?
Carl Benedic Pantaleon is a Seasoned Digital Marketer. Specialized in Search Engine Optimization (SEO), he has successfully run a number of campaigns which helped his clients increase their ROI to a great extent. A strategist locally based in the Philippines, he continuously aims to grow his clientele’s business from search to sales.
Sattaj Collections – E2C. Shopify – Drop shipping business targeting global market.
WHAT YOU DID
- Measuring and setting KPI’s
- Thorough research
- Getting profitable keywords for my store and pick items/products from supplier
- Refining landing pages with good reviews
- Star ratings (for google snippets results)
- Link Building from CCTLD (country code top level domain). I don’t go for trendy products nowadays, e.g. fashion rings, watches that are getting rounds in facebook, instagram or amazon. In my opinion, those platforms are like imitations of Google that are considered as “search engines” but they’re different. So mainly, I worked on how my stores rank in Google using profitable keywords from my research.
SEMRUSH – I spend most of my time getting my rice bowl from this tool. This is where I get profitable keywords with good monthly traffic and good cpc. Also, this is where I can find long tail keywords that can easily rank through a blog post that drives traffic to my store/shop and then converts.
OUTREACH NINJA – very expensive tool but worth a try. I just used the tool about a month or two months ago. This is for getting massive exposure while SEO is not starting to reflect yet. It is used to outreach bloggers , influencers, and possibly, targeted audience in your market.
Working on a very competitive niche like E2C with 28,000 (including variations) products and counting frustrates you in terms of having the need to sell them all.
We just launched last November 2017 and I am proud to say that we’re earning not less than $6,000 a month (see graph below).
- Don’t just get stuck as an employee of your boss. Be a partner. The idea is, when you’re working as a salary-based SEO guy, you’re not really that motivated regardless of the pay. In Sattaj collections, I get less pay but will have a 10% commission per month for every SEO traffic and sales I put into our store.
- Meet client’s expectation first. Don’t name prices. Ask your client: “How bad are they going to compete?” and “What is the allocated budget for SEO?”
- If you want to invest on drop shipping, then shopify might not be a good platform for you. True, shopify can be hassle free in terms of listing your products in your store to fulfilling products from your supplier. However, If you are a SEO expert you would know the ins and out of the said platform so that shouldn’t be a problem. One good example is the limited access to their backend (e.g. “robots.txt” blocking some SEO resources from your competitors).