Hasan and Jade both show flexibility in their line of career. Performing a SEO campaign needs an in-depth study and analysis before jumping into your own approach, and both have discussed how relevant it is to adjust your strategies into what serves best for each client. It’s inspiring to know that they’re experts not just in SEO, but in many other fields as well. How are they able to incorporate their skill sets to their craft?
Hasan has tremendous experience in both technical and content side of Search Engine Optimisation as he has worked with various business sizes based nationally and internationally. Coming from web design/development background and having studied marketing management, he has nurtured the skill set to manage all tasks in SEO and Search marketing. Over the years, he also developed a great interest in Social media and Artificial Intelligence to take his skills to even higher levels.
Meanwhile, Jade started in the industry as a rank and file for a company back in the Philippines, doing mostly link building jobs. He grew interest in digital marketing and started to self-study on technical SEO while doing minor jobs on a website’s content management system (CMS). Today, he is taking projects from various places like the UK, US, Australia and Israel. Currently, he is managing his own people doing jobs for major websites within the industries of casino, business consulting, beauty and travel. He is also doing consultancy job for a digital marketing firm in the Philippines.
Hasan: Search Engine Marketing (SEO/SEM), Paid Search and Paid Social Advertising
Jade: Over the past 5 years of being in the digital marketing business, I already worked with various industries – beauty industry, business outsourcing, travel and tours, business consulting, etc.
WHAT YOU DID
Hasan: On-site SEO, Technical SEO, Link Building, Schema data and AMP for Mobile. The approach was following Google’s guidelines and the latest trends.
Jade: Strategies should be applied depending on what the target of your client is, you need to adjust it accordingly every now and then. Most of the time, you need to start from scratch.
Hasan: Screaming Frog, SEMRush, SEO Powersuite, MOZ, Ahrefs, Google Search Console and similar software.
Jade: There are various free and paid tools available online. I usually find it easier to use paid tools like moz, semrush, ahrefs, power suite, majestic, etc. The most reliable tool that I am still using at the moment is screaming frog, if you are using it for small websites it is available for free.
Competitive industries can be challenging such as financial services. To overcome that, I usually assess the competition in detail to find out long-tail keywords to rank first rather than generic ones. They bring lesser traffic but because they tend to rank fairly quicker and in the top positions, the amount of web traffic they produce collectively will be even higher than the generic keywords.
The most challenging part of what we do is cleaning someone else’s mess. Whenever someone already handled the project before you, you need to check and fix even the slightest error that was left in the client’s websites.
Online traffic has increased by over 300% in 6 months and we have generated 10x quality and relevant leads compared to the previous.
Most of the project I handled are still doing okay in their respected niche. As of the moment I am working for an e-commerce website and was able to attain 150% increase in website visits and almost 50% increase in sales.
Invest more time to the user funnels via studying the analytics data, and doing more A/B tests on landing pages, forms and UX functions to increase conversions without having to increase the current traffic.
If I didn’t do everything I did, I will never reach where I am today. I can’t say that I am successful in the industry I choose to work with but I am doing okay and still trying to learn and get better.