Working for a company in a competitive industry is a real challenge, but it goes well when we stick to the right path and ensure each of the guidelines is met. Jason did exactly that, and he was able to reap the rewards through massive traffic and sales. How did he do that?
Jason Berkowitz is the CEO of the New York-based digital marketing firms, Break The Web & SEO Services New York. Since 2010, Jason’s background in SEO has allowed the company to grow beyond the local NYC market and target e-commerce & enterprise companies looking for worldwide domination.
E-commerce website & cosmetic company focused on a growing beauty trend.
WHAT YOU DID
The approach was to ensure the website met the current competitive standards and PR style link-building. Manual outreach was performed to relevant, authoritative blogs for publication in articles, roundups, references & more.
Screaming Frog – Website Structure Analysis Ahrefs – Backlink Analysis SEMRush – Content Opportunities & Competitive Analysis Google Sheets – Project Management Analytics & GTM – Organic Conversion Tracking
The biggest issue was the competitive nature of the industry and the growing amount of companies that sold similar products. Our client knew that we had to be above them in the rankings and we followed our usual guidelines of success to prove to the Search Engines that our client’s website is more relevant & trustworthy.
In a few short months, organic traffic increased exponentially and their organic traffic & sales is stronger than ever. The client is currently dominating the market, beating out competitors including Sephoras & Ulta Beauty for organic positions.
INSIGHTSConsistent trial and error should always be continuously optimized for better success. Click To Tweet
Learning the proper approach to the outreach client in a new vertical is always challenging. Consistent trial & error to find the right approach & strategy could take time and should always be continuously optimized for better success.