Create a process that works – Chris’ approach in setting the right expectations to the clients, and understanding their needs and objectives has helped him achieve outstanding results – a revenue growth of 25% annually. How else did he achieve this?
Chris is an industry veteran with over 10 years agency and client side experience in SEO, SEM and SMO. Combining this with 10 years further in the retail space, his knowledge of CMS and Development Languages has positioned him as a leader in the Melbourne SEO community.
My experience has been across nearly every industry out there, but overall with small businesses and eCommerce, I have seen the best results.
WHAT YOU DID
Onpage Optimisation and a succinct keyword strategy that is customised to the client’s business objectives.
Some of the better tools for keyword research include Keyword Planner and SEMRush. I’ll give a shout out to Rank Ranger for their hands on approach in helping us deliver customised reports to our clients.
Most often, the challenges that come about include clients not familiar with the process and educating them as to how we do it and why and what results they can expect. Spending the time initially to know and understand a clients business and their objectives is essential to a successful campaign.
One in particular, an eCommerce client (name withheld) went from around $400K revenue monthly to now an average of $1.2M (yes million!) within the space of about 12 months. They continue to see growth annually of about 25% too.
INSIGHTSHave a clear process that can be followed. Click To Tweet
Timing is critical. Even thought we saw amazing results in the above case, things could have moved faster. Advice for anyone new to the industry is definitely to have a clear process that can be followed in order to get the results you want.