Your website and your SEO practices should go hand in hand – this seemingly basic yet powerful aspect is something SEO professionals should never ignore. Making sure that your site is appealing, functional, and SEO friendly should stay on top of your list. Never sacrifice SEO for just beauty. Why? Shounak reveals the secret behind that.
Shounak Gupte is a SEO Consultant based in Melbourne. He is a well-rounded Digital Media expert who is passionate about web technologies and the search industry. With over 7 years’ experience in web development and search engine optimisation (SEO), Shounak has branded himself well to over 4000 clients.
Restaurant review website
WHAT YOU DID
When the client came on board, they had an amazing looking website with a huge database of restaurant reviews they had already written, but the website wasn’t getting any traction in Google. The main issue with the website was that the entire website was built using AJAX, which Google does not read properly. The strategy recommended to the client was to make sure they move away from the flashy AJAX website and keep it simple. The solution was to create hundreds of pages from the database to get the website more traffic.
Google Search Console, Google Analytics, ScreamingFrog
It was hard to explain to the client who I didn’t have any prior relationship with, to spend more money on their website since this site was just built. Kudos to the client for taking the gamble and listening to me with just gut feeling.
The client went from a small 2 person operation to opening offices in 4 countries which was a fantastic result considering the fact that they were getting almost no traffic initially before they consulted with me.
The best advice I give my clients is that there is no point building the most beautiful website in the world which doesn’t get any traffic. Web developers need to work alongside SEO Consultants to make sure we come up with the best solutions for clients.