Every type of industry needs a customised approach, that’s why in the world of digital marketing, it is very important to focus on a particular specialty. Natalie’s expertise within the SEO space of the hotel industry has helped numerous establishments create a name for themselves. How did she do it?
Natalie Athanasiadis is the owner and Head of Digital at Digital Visibility Group Melbourne. She takes a holistic approach to digital marketing and has extensive experience implementing profitable campaigns for hotels and other 7 figure companies across the world.
Luxury resort and spa in the United States with a large event and conference space offering.
WHAT YOU DID
Hotels, like any shifting industry, require a completely custom approach for the best results. A strategic content marketing campaign paired with a bespoke approach to SEO and website adjustments to increase conversions all come together for sustained and profitable growth.
Google Analytics, Google Search Console, Screaming Frog and Ahrefs
The challenges we faced with clients in this particular industry was the change in consumer behaviour and searches, serps adding additional adWords ads, Google Map updates to promote bookings through their channels and online travel agencies. To overcome these difficulties, you really have to speak to the consumer, getting the right content and messages across efficiently can greatly increase your chances of growth.
This property came to our office in a steep decline in organic traffic and conversions year over year. Following a short period, we saw a year on year increase of 32% for organic traffic within 2 months, 98% increased organic revenue within 3 months and a 89% increase in direct booking conversion rate. Meeting and event bookings also increased, leading to a significant amount of further revenue through direct group bookings and referrals.
INSIGHTSWhat works for one won't necessarily work for the other. Click To Tweet
When it comes to hotels, they need a custom approach, preferably implemented by an SEO professional who has significant experience with, or specialises in hotel SEO. Every property needs its own approach and what works for one won’t necessarily work for the other.