Paid advertising versus a strong SEO campaign — which approach serves better? Javier answers this question in this feature. Other than providing exceptional user experience to get good traffic, it is imperative to consider other factors such as content, authority, etc. and put your game mode on. Do it smart. Way to go Javier!
Javier Dominguez is very passionate about all things digital. He has worked with small and big companies such as Nestle, Flight Centre, Thomson Reuters, The Human Group, Reader’s Digest, Musicroom, Sassy Treats, LVDG, La Pinata, AIPE, Valuiza and My Next Advice to increase their organic reach. Javier specialises in maximising a website’s organic traffic by applying the best practices of SEO. He helps businesses increase customer acquisition and conversion rates using organic channels. Through his SEO Top Secret consultancy in Sydney, Javier shares the result of a 20-year research behind the behaviour of search engines and algorithms. His goal is to ensure that your principal traffic, as well as your conversion rate, comes from organic traffic. He has a secret to tell you: The SEO Top Secret.
Digital Marketing specialist with 20 years experience developing successful SEO, SEM strategies.
WHAT YOU DID
I have been working with amazing companies throughout my career like Nestle, Flight Centre, Thomson Reuters, The Human Group, Reader’s Digest, Musicroom, Sassy Treats, LVDG, La Pinata, AIPE, Valuiza and My Next Advice – just to mention a few – to increase their organic reach. The approach I take is making sure that I apply the ultimate tactics to guarantee strong organic rankings. I focus a lot on the user experience of a user searching for a service or product. Google also does it, if a website is not optimised for mobile or has terrible navigation and has an incorrect on-page optimisation, it is going to be pretty hard to get in high ranking.
Hrefs is my SEO bible because I can get all the information I need to improve the SEO situation for my clients. Also, as an SEO specialist, I need to make sure I am on top of the latest developments and trends that companies such as Google and Microsoft release. I focus a lot on the user experience and content. If a user keeps coming to your site and digest information, Google knows it and starts giving you authority. However, right now there are more than 80 elements to look out when SEO’ing a website.
My challenges as a consultant are always the same. Usually, shifting the mindset of the clients I work for and striving to provide the best user experience for their sites while delivering exceptional content. Sometimes, my clients think that a successful SEO strategy is something almost impossible to achieve. Therefore, they prefer to spend their marketing budget in paid advertising as a solution in comparison to a weak SEO in-house team. I always suggest to shift the things around and invest in SEO and then use paid advertising to fill the gaps. Paid advertising such as dynamic ads, retargeting, or social media, should be implemented in a clever manner.
I am lucky to be one of the most reliable SEO consultants in the market, at least in Australia where I reside. I have had fantastic clients that have trusted me enough to manage their brands in the organic space with extraordinary results. I would say that 98% of my SEO work, always lands on the first page of Google. Positively, I have transformed the businesses of my clients, and I am very proud of it.
Don’t believe everything you read online in regards to SEO. I am impressed about the quantity of incorrect information you find online from people who think they know all about SEO. I would suggest to all business owners to hire more technical people with marketing background, rather than people who are not prepared to jump on a website and get their hands dirty writing and fixing code.