Let’s face it, successful Facebook marketing is hard.
With Facebook continually making adjustments to its News Feed algorithm, you need all the help you can get to stand out from the noise and get your message across the social media giant’s massive audience.
One of the most important things you can do to achieve your Facebook marketing goals is to completely optimize every Facebook post you make. Here are several quick and simple tips for Facebook content optimization.
Wording is the key to success
Studies show that people who scroll over Facebook posts only have an attention span of 8 seconds. Therefore, you need to create Facebook posts that are short and sweet. Write using the smallest amount of words possible and make sure that your content is targeted to a specific type of audience. To increase conversion rates for your posts, you can add a call-to-action at the end of every post.
Remove links from your copy
Make sure that your updates are purely for the sake of sparking a reader’s attention. Remove the horrendously long URL you’re sharing from the text in your post and just let the user click on the generated thumbnail to navigate to the blog post, web page, or any URL you’re linking to.
Visuals have been said to drive increased engagement of 60% over posts without images. So create your own images, take photographs, or find some photos online to increase your posts engagement. Make sure you understand the copyright basics in using images for social media.
Mix it up!
If you want your Facebook fans to find your content valuable, you need to offer different types of content. Facebook currently has 9 different post types including images, videos, text and promotions so change things up and try them all occasionally. Audit your posts semi-monthly and take advantage of the types that get the most attention.
Consider your timing
Numerous sources will give you different answers as to when you should post on Facebook.
However, posting at 3:00 p.m. on Wednesdays, 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays seem to be the most effective. Of course, you can also try to experiment with your publishing times for Facebook posts. Take advantage of Facebook Insights to double check which posting times best work for you.
Use Relevant Hashtags
Hashtags act like keywords that help your posts gain more exposure and visibility. When done strategically, a clever, relatable hashtag can encourage massive engagement and improve the ROI of your social efforts. Unlike twitter or Instagram, hashtags shouldn’t be excessive on Facebook. Use one or don’t use at all.
If you’re mentioning another Page or brand in your post, tag them in it! This will increase the reach of your posts.
There’s no one-size-fits-all frequency for posting on Facebook but generally, 1-3 posts per day is best for most pages. You want as many people to see your posts as possible, but you don’t want to completely bombard your followers’ streams and timelines.
Sure they may sound pretty basic, but these are some of the most important bits some marketers fail to commit themselves to. Before jumping into the high-end analytics of Facebook, make sure you don’t miss any of the above tricks.