For many bloggers, the ultimate goal is to build an audience of readers who will engage with our brand, visit our site on a regular basis and feel like they’re so much a part of what you do that they would want to share your content with their network.
It is important that you boost your reader base by adding a blog email subscription so readers can keep up with your flow of blogging. When you build your email marketing list, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
But how do you engage your email subscribers from the moment they sign up? In this post, we’ll provide you actionable tips that will help you hook your email subscribers from the get-go and keep them coming back for more.
The Welcome Email
Welcome emails are one of the first key steps to long-term success with email marketing. They tend to have the highest open rates of any type of email campaign. This is how you ensure subscriber and customer retention. With a well-designed welcome email sequence, you can keep new subscribers engaged and facilitate selling to them in future.
Tips for Creating an Effective Welcome Email
Send your welcome email out immediately, in real time.
You want your new subscribers to get their welcome email within minutes of signing up for your list. Do not give in to the temptation of “batching” your welcome emails because if you do, you’ll miss out on the opportunity to start a conversation with your new subscriber, who, at that moment, is probably still on your website engaging with your content and interested in hearing more from you.
Set clear expectations.
Set the stage for what’s going to come next. Telling your email subscribers when they should expect to hear from you and what they should expect to get in their inbox can greatly increase readership and reduce opt-outs. Being clear about your identity and intentions will remove the extra mental work to determine whether you’re trustworthy.
Connect on a personal level.
Welcome emails can be compelling by adding personal touches. Personalize messages by using your subscriber’s pertinent data supplied during the signing up process. If you organise your subscribers using information about how and where they subscribed, you can adjust your welcome email to provide further information. Also, use the second-person “you” more than “we” and the off-putting selfish “I” in your copy.
Generate value right away.
Use your welcome email to generate value by pointing your new subscribers toward your most valuable content – the posts that have already proved to be popular with your audience. If you promised something on your email sign up appeal, you should also make sure that your welcome email fulfils that promise. So confirm the subscription and then quickly pivot to delivering value.
Include a reply email address that works since there are people who actually reply to welcome emails. No-reply email addresses are an especially poor way to welcome new subscribers because they send a subtle but very clear message to people: We don’t really want to hear from you.
Don’t overload your new subscribers with information. Keep your welcome emails short and simple. If you’ve got too much to say for one email, opt to send a series of welcome emails.
Include a simple call to action.
When sending your welcome email, you should inspire your subscribers to take action. But don’t stuff your email full of CTAs just because you’ve heard that welcome emails have better open and click rates Focus on a specific goal and make it clear what the next step is.
Optimize for mobile.
Technology is fast changing. There are a huge percentage of people opening through mobile. Therefore, it is important to keep those emails responsive. If you’re not optimizing your welcome emails for mobile, you might be losing more than half of your subscribers.
Use the welcome email to get more information from your new email subscribers and their preferences.
Simply ask your new email subscribers a question such as:
Why did you sign up?
What do you need help with?
What problem are you trying to solve?
This not only establishes lasting, valuable relationships with customers but also collects valuable qualitative marketing data.
Ask subscribers to follow you on social media.
If your new subscribers are interested enough to sign up for your emails, they might want to follow you on social media, too. This will provide you with another way to connect with your followers increase your visibility and increase your subscribers’ level of exposure to your communication.
The moment you get a new subscriber, you only have one shot to make a remarkable impression through your welcome email. By following the tips on this post, you can take advantage of the opportunity to continue the conversation you started on your landing page and ensure that your future emails get opened and conversions keep coming.