Social media marketing is now known to play a crucial role not just in raising brand awareness but also in acquiring new customers, raising a brand’s trustworthiness, and driving conversions. Your prospective clients are tweeting, Facebooking, Instagramming and pinning on Pinterest so social media marketing makes all the difference to businesses when it comes to generating more sales.
However, social media marketing can also be one of the most time consuming and overwhelming chores for an entrepreneur. Note that 43% of small businesses are spending at least 6 hours per week on social media, with a large focus on Facebook and Twitter. In fact, 7% of small businesses even spend more than 21 hours on social media per week!
Surely, your clients wouldn’t have the time to spend that many hours on Facebook and Twitter, and that is why as a virtual assistant, your help would matter big time. Handling Social media marketing becomes a breeze especially if your forte revolves around digital marketing and SMM. Your main tasks could be researching and drafting content, monitoring and engaging with your audience, building and managing your network, and keeping social media profiles up-to-date, etc.
With that being said, you should also note that there are many common mistakes that you can make when engaging in social media. Here are the 7 critical don’ts that you need to look out for when handling your clients’ social media profiles.
Not Engaging with Your Followers
No one likes to be ignored so refrain from being just a robot posting things without ever commenting and entering into discussions with others. Other than monitoring your clients’ social media accounts, keep yourself informed in on-going conversations and potential areas of engagement so you can jump right in and talk to others just like you would if you were at a live social gathering. Bear in mind that you are bringing your client’s brand – so talk like your client would.
Not Optimising Your Social Media Profile
Make sure your profiles are filled out completely and that each one has a good profile picture, company logo/banner and information so that you can be contacted outside of the network. Make sure that you are also using keywords that your audience as well as search engines would use to find you.
Not Focusing on Follower Quality
You may be focusing too much on the quantity of followers rather than the quality. You should focus more on finding followers who are potential clients. Follow or network with those who can add value to your day by helping you to upskill, people who are active or are experts in the industry your client is in and people you might want to work or create a relationship with.
Not Posting Regular, Relevant Updates
You should post updates regularly and take the time to consider whether the content is relevant, has quality components and will give your audience a reason to want to keep following you. If you want to quickly become a go-to expert, find relevant industry news and share it with your followers. You should also conform to the 80/20 rule in social media wherein for every 10 updates you post, 8 should be external and 2 should be direct readers to your site, promotions, or other calls to action.
Not Choosing Your Channels Wisely
You don’t need to be on every single social media channel but make sure that you are on the channels that your audience love. Don’t try to do too many at once and end up leaving some accounts dormant because of lack of time.
Not Personalizing Messages for the Channel
Plan accordingly for different social media accounts. Never send out a mass message using software to all of your social media networks. If you have leads or clients who are connected with you on more than one account, they might quickly feel bored or worse, spammed.
Not Double Checking Posts and Updates for Spelling and Grammar
Always make sure you proofread their spelling and grammar. It’s embarrassing to have a client or a lead point out that a typo went out to your network. This can also greatly reduce your credibility.
Can you think of any other social media marketing mistakes that you could make? Feel free to add them in the comments section below!