Lucielle Campanero has made the right decision. Deciding to become a virtual assistant in order to gain financial freedom and be able to attend to your family’s needs at the same time is already a reward. Her years of experience have allowed her to step up and be at her best. Nice one, Lucielle!
Lucielle Campanero is a dynamic, creative and results-oriented virtual assistant. For the last six years, she worked with clients from the UK, USA, Singapore, Australia, Brazil and the Philippines. She helped brands establish social media presence from 100 to 1,000 members in just 7 days. She also helped manage brand equity and helped brands build relationships with its target audience. Lucielle has extensive experience in social media marketing and management, content marketing, and management and research.
What made you decide to venture into Virtual Assistant career? How does this help you with your long-term goals?
When I decided to start my family, I want to have more time with them and be hands-on. However, I also want to earn income to help with the finances at home. I started as an English tutor and freelance writer. The projects were ok but I needed something more stable and long-term. I discovered about Virtual Assistance. As GVA, I realized that the opportunities are endless. I decided to learn about social media marketing, lead generation, online and digital marketing. As a virtual assistant, I get the chance to work with startups and established organizations. Because the opportunities are endless, I think the key is to be relevant in the market and I will never have to worry about running out of job/s.
What is a typical day like for you?
I usually start at 10am. Prior to that, I do some exercise, have coffee with my husband, prepare breakfast and play with my toddler son. I often start work by checking my emails, then doing skype meetings with client. Around 11:30, I start preparing lunch, watch some TV programs and eat lunch. By 1pm, I put my son to sleep. Then, I begin with my tasks for the day. This would involve research, article writing, social media marketing and management. By 4pm, I take a break and play with my son. I go back to my tasks until around 6pm. Then, I prepare dinner while catching up with my hubby who just arrived from work. I’ll work again for a couple of hours. By 9pm, we read books to my toddler before he goes to sleep. I work until 11pm to finish off any remaining tasks.
You’ve worked for different nationalities, all practicing different business cultures. How did you adapt to such differing cultures?
I don’t hesitate to ask if needed. Also, I do some research and read up social protocols. I also maintain professionalism. Despite being in a virtual office, I treat each client as if we are in a formal office. I never take criticisms and feedback personally. I always keep in mind that we are doing business.
What kind of branding do you usually develop for your clients?
Nowadays, it’s more about social branding, relationship management and equity.
As a freelance writer, what industries do you usually write about, and what is your research methodology?
Mostly health, fitness and entertainment. I always use credible sources. For topics, I search for established and newsworthy sources. Whenever there are studies/stats, I double check with the available published paper or report.
Can you tell us one thing that you have learned from a client? How did it impact you?
Never fear failure. All great businesses thrive because of failure. They succeeded because they experienced failure and learned to stand up again and do better. I learned that after you gave your best there is still a chance failure. What you do after that defines you and your success.
Where do see yourself and your career in the next 5 years or so?
I hope to start my own online business.