I am happy that Pamela Konstantakis is able to showcase her expertise along with her twin sister. Also, keeping your services personalised is something that many clients love but Founders fail to achieve, and Pamela has done that well.
Pamela Konstantakis is the Co-Founder of Marketing Atelier. She has 15+ years of experience in marketing and communications. Her diverse industry background has been instrumental in creating winning marketing strategies.
How did you get your idea or concept for the business? What inspired you to create Marketing Atelier?
My twin sister and I both had careers in marketing. We always knew we would partner up and have our own firm.
I see that you have been working well with your twin, Kelly. What challenges have you had in running your business together, and how did you overcome them?
It helps when your business partner is your twin sister. We each bring strengths to the table, and it was ideal for us to team up. Of course, there are several obstacles when you have your own business. You need a lot of patience and perseverance to keep going.
Knowing that the competition is tough within the digital marketing space, how do you manage your team in order to stand out?
We are always looking to technology to come up with new and innovative strategies. Also, Marketing Atelier is a small firm and our clients get personalized attention. Our clients never feel lost in the crowd like they would at a big agency.
As a digital marketing expert, what key principles do you live by and how does it impact your current career?
Read and educate yourself as much as you can. You will be happy you did.
How do you foster creative and innovative thinking within your organization? How are ideas shared and implemented within your teams?
I love to have group brainstorming sessions. A lot of great ideas are generated that way.
Where do you see yourself and your business in the next 5 to 10 years?
I see the firm growing and expanding. As technology changes marketing, we will help our clients evolve with it.
About Marketing Atelier
Marketing Atelier is a full-service marketing and communications firm. They pride themselves on getting results for their clients.