I honestly think LinkedIn is a very promising platform to market yourself into, especially for B2B Founders like us; and I couldn’t agree more with Linda’s thoughts on this! Developing our social skills is a must to succeed in whatever platform, and Linda Le has thoughtfully laid that out.
Originally from Perth, Western Australia and now living in Singapore, Linda Le shares her wealth of knowledge about maximising LinkedIn through the Asia Pacific Region. Having started her company, Wealthy Appetite Pte Ltd (formerly Gen Y Advantage) in 2010, Linda has worked with businesses, CEOs and executives across industries including banking and finance, legal, IT and software, engineering, accounting, coaching, training and the resources sector. She has worked strategically with individual companies and clients to navigate through the LinkedIn maze, expand their business and grow their revenues using the LinkedIn platform.
Why did you start your initiative?
I started the business as I thought there was so much untapped potential in this powerful platform. At the time, I noticed a lot of my digital marketing clients and networks were talking about LinkedIn – however, no one knew what they should/could be doing on the platform once they signed up. There wasn’t a LinkedIn office or staff, or trainers in Australia – so I saw a need and opportunity to fill this market.
Of all the social media platforms, why have you chosen LinkedIn as your target area?
In the professional B2B space, LinkedIn is my go-to platform. I think it still has a long way to grow and still undervalued/underutilised in the market (especially around Asia). This also makes it a fantastic platform for the early adopters who are willing to invest time to doing it right.
Knowing that the competition is tough within the digital marketing space, how do you manage your team in order to stand out?
A lot of the business boils down to delivering exceptional value and nurturing client relationships for the long term. If my team gets that, then we are OK.
Where do you see your business within the next 5 to 10 years?
I see my business expanding to being more diverse in its educational offerings, LinkedIn is just a tool and on the grand scheme of things, there are many tools that can help professionals be more effective in the work they do.
Do you believe that there is some sort of pattern or formula to making this digital enterprise a success?
Consistency – it’s boring, most people don’t have the vision or discipline for it, hence it works. The system we use for LinkedIn marketing is boring – but if you’re consistent with it, day-in-day-out, it will pay back many times over.
What are a few resources you would recommend to someone looking to gain insight into maximizing their network through LinkedIn?
I recommend them equipping themselves with fundamental personal development/sales skills. If people can understand people – they can understand LinkedIn. The buttons on LinkedIn will always change, but the people and human element of LinkedIn never changes. If you don’t know things like starting conversations, building rapport, adding value, asking for referrals, networking, moving conversations forward etc etc.. I suggest start with that. And if you already know those things and haven’t applied it to your networks on LinkedIn, then I recommend doing that from now on. If you remember the people behind a LinkedIn profile are humans like you and I and treat them that way, it will make a huge difference to the results you garner from your LinkedIn efforts.
About Wealthy Appetite
Wealthy Appetite Pte Ltd provides training, coaching and consulting on social selling and utilising LinkedIn as a key platform for growing and acquiring new business.