Theoretical versus practical – Yago Veith points out an interesting perspective in this interview. Planning has no effect when it isn’t implemented and I am glad that Yago Veith has found his way into making his vision into reality. He has also found solace in growing his own food and living a reflective and healthy lifestyle – only goes to show that the life of a Founder need not be sophisticated.
Yago Veith is a tropical fruit farm founder who founded PermaTree, a tropical organic fruit farm and jungle reserve. Growing up in foreign countries, he was able to learn four languages at a very young age and understand different cultures – all of which has given him a wider point of view in terms of dealing with international perspectives.
What are the highlights of your journey as a Founder so far?
The moment I realized when all that theoretical planning for over 2 years was going to turn into practical after finding the right property for our vision.
I see that you are also into permaculture, what inspired you to take this venture?
We lived many years in Europe cities and figured out that you can buy anything but you will never be sure about the quality. The only way to be sure is if you grow it yourself. Here, the permaculture theory comes into place because it’s a great tool to re-understand how everything is interconnected; not only organic agriculture but also soil, people, animals and all living things such as plants.
As someone who has a vast professional experience since the early days of digital marketing, what key principles do you live by and how does it impact your current career?
Since the early days, I can clearly see what direction we are heading and this is why I also decided to focus on healthy food and lifestyle. Still, I use digital tools which mostly impact our goals.
Do you believe there is some sort of pattern or formula to making this digital enterprise a success? If yes, what is it?
Maybe. You really have to like what you are doing and understand how it works and how you can impact it in a positive way in order to reach your goals.
Your photography skills are amazing. What subject interests you the most? Why?
For me, photography is like an extended arm – a tool to enable myself to explore my surroundings deeper and understand how everything is interconnected. As a visual person, photography has helped me a lot to understand this one thing: everything is connected. Most of the time, exploring my existing surroundings allows me to see a lot of new impressions. Taking photos really helped me to ease myself and digest new visual information, which is mostly connected with walking around. It’s a good habit to clear my mind and de-stress. It could be compared to moving meditation. 🙂 Maybe.
What advice would you have for anyone looking to start their own initiative?
Very simple. First, anything is possible. Once you understand that, create a goal you want to achieve – maybe draw it or make photos or a collage. For most people, it’s easier to focus on visual goals.
Then, make a timeline: 1-3 or 5-10 years for example. Finally, go for it step by step no matter what happens. Obstacles may come your way, but just do it. Keep in mind that your initial goal may change within time – which shouldn’t be an issue because ideally, we also need to evolve and change over time. It’s similar to being in a relationship. People change and it’s normal. The real challenge is to adapt with the changes around you and within you. Similarly, applying this with your goal really helps. Additionally, it does not hurt to read a lot, keep an open mind, and question everything. Try to understand how stuff you are interested in works.
Since May 2016, the PermaTree organisation were able to set up a tropical organic polyculture fruit farm (76 hectares or 180 acres) at the edge of the amazonas based in Ecuador, South America. The lowest part is 800 to 1300 meters over the sea level. This means they have a high variation of micro climates within finca PermaTree. Obviously, this takes time and savings but with the tropical climate, all grows much faster. In fact, they already have the first fruits growing after 15months of planting, bananas and papayas for example.