As a professional, you probably love spending each day helping clients realize and achieve their goals. But your passion for your job isn’t the only thing that you need to succeed. Passion alone will not get you those clients you desperately need to make your business a viable gig.
The truth is, getting to the top of your field depends largely not on how passionate you are about your business or even how good you are at it, but on how well you market yourself.
But marketing costs money and for some of you who’s just starting your business, this might be money that you just don’t have.
If you don’t have the budget to get that top notch marketing team, here are 5 great tools that you can use to help you get exposure and grow your business.
With all the various individuals and organizations getting into your target market, what you need to do is to position yourself as a leading specialist in the field and write articles or books that will help to differentiate you from the rest of the pack.
With Buzzsumo, you can research the content that your audience may really want. Just look up or enter any keyword/back link to BuzzSumo and you will be able to get a detailed report showing how well the performance is of that previous content on that certain topic.
Mention is a real-time Internet listening tool that lets enable you to track and indicate the most current key phrases and brand names, determine what people are saying about you and your competitors.
Autosend enables you automatically send personalized text messages to every customer based on what activities that they have done in your website. Anytime a visitor joins your email list, purchases any of your products or even look at a specific FAQ question found on your website, you can eagerly send them a personal message.
A 2014 survey by Verizon, in conjunction with Small Business Trends showed that 85 percent of small businesses get customers through word of mouth. If you’d like to create your own referral program to keep track of word-of-mouth better, you can do so with ReferralSnip.
Oktopost is a social media management platform that lets users disseminate their content to social media, across all of their profiles as well as company pages. It follows each lead your business generates and gives you the analytics to determine which networks, profiles, and posts are most effective.
Besides the 5 great tools mentioned above, Time Doctor is great for managing tasks and keeping in-check the work performance of your team.
Now, which of your favorite tools would you add to this list? Feel free to add them as a comment below!