LinkedIn is a place where millions of professionals around the world hang out, connect and network. In fact, recent statistics shows that LinkedIn now has over 400 million members in over 200 countries and territories.
If this doesn’t tell you that you NEED to maintain your presence on LinkedIn, I don’t know what will!
But as a busy professional with a million and one things going on at once, you’re probably thinking, “How am I supposed to add maintaining a LinkedIn presence to all that?!?!”
In this post, we’ll discuss how you can build your LinkedIn network and influence with your Virtual Assistant’s help.
Ways Your Virtual Assistant Can Boost Your LinkedIn Connections
1. Running Your LinkedIn Company Page/s
LinkedIn can be a fabulous promotional tool for your life coaching business and your Virtual Assistant can keep your company page up and running. In LinkedIn, you can detail all your products and services, connect to trusted contacts, link to their connections and even get connected to numerous experts and professionals. Keep in mind that your LinkedIn page is your digital business card so you need to make a good impression by keeping it active and well-managed
2. Building And Managing Your LinkedIn Network
We all know that LinkedIn is a business-to-business based “social” network. You need to use it to build as deep and as broad a network as possible to make sure that you appear within similar networks belonging to others within and around the periphery of your industry.
Request your virtual assistant to connect with new people based on your criteria. Make sure that he/she reviews every invitation you receive from another member and see what kind of profile they maintain. LinkedIn gives a great amount of relevance on the depth of your LinkedIn account, so be sure that your network gives great quality, but don’t be so narrow-minded to exclude those who may work in related industries.
3. Getting Recommendations
Recommendations not only prove that your business is a credible with a good set of standards, they also aid your LinkedIn presence grow faster.
Getting recommendations will increase your chances of being found as well as give people more reason to connect with you. Have your virtual assistant ask for recommendations from people you have done business with. If they like your service they will be glad to give a testimonial.
4. Joining and Creating Groups
The Groups feature in LinkedIn can be a great way of not only reaching the people within your category but also establishing yourself as some kind of a leader and thought initiator. Have your virtual assistant look for groups that exist within your industry and within your niche and join the relevant ones. By joining groups, you’ll expand your indirect connections and extend the group of people who could hire you as their life coach.
You can even work with your virtual assistant to create a LinkedIn Group of your own. You can invite all your current connections and ask them to invite their connections too, thereby increasing your first degree connections exponentially over time. This is a great opportunity for you to establish your presence and to reach out to people appropriately.
5. Researching and Drafting Content
A very effective way to establish your audience and build a reputation as a good influencer in your corner is to utilize and maximize the use of the article publishing platform on LinkedIn.
Have your Virtual Assistant share quotes, links and images on your page and schedule them for posting at pre-determined times. You or your virtual assistant can also write articles that demonstrate your authority on a specific topic, business niche or reflect on your professional experience. To drive traffic from your article to your life coaching website, you can consider adding hyperlinks to your posts.
6. Monitoring and Engaging with Your Audience
Interaction is hugely important when it comes to social media. Encouraging engagement in LinkedIn is another great way to increase visibility for your profile and build new relationships.
Your virtual assistant can help you with engagement using the following ways:
- Sharing someone else’s update and giving them credit
- Commenting on someone else’s update
- Commenting on a discussion in one of your LinkedIn Groups
- Starting a discussion or sharing an article in one of your LinkedIn Groups
- Congratulating someone to their new job
- Sharing your blog posts with your network
- Wishing your contacts a ‘Happy Birthday’
- Thanking people for endorsements
Additionally, your virtual assistant can also help you set up feeds and alerts to monitor and scan for any mentions of your name,your brand, your products and services, which will allow you to simply click on the links to see what they said, and you can react to each comment accordingly. Besides LinkedIn, ShareASale is also a good platform to increase sales and customer engagement by using affiliate marketing and spreading more information on your products and services.
These are just a few ideas on how your virtual assistant can help you boost your LinkedIn reach and connections. Follow these tips and watch your online presence grow with more engagement as well as get additional leads and potential customers coming through your marketing funnel!