With the diversity of tasks and responsibilities for today’s entrepreneur, the challenge in maintaining your focus is one that must be overcome. With a steady inflow of opportunities, challenges and even administrative tasks, the risk of getting side-tracked or distracted will continually present itself.
While there are available tools such as the Time Doctor to ease your efforts in managing the time and work performance of the team, remaining focused is the most important thing you can do to optimise the efficiency of your operation and achieve your overall goals. Remaining focused results in minimised wastage, in this case, wastage of time and resources.
I am able to remain focused through one simple technique – continually reviewing my purpose. Everything I do relate back to my core purpose.
Firstly, let me explain my core purpose. I can break this up into 5 key areas – all of which I consider my actions to be in service of (in no particular order of course):
- Home Base
- Global Community
My Family & Friends
A driving force of why I do what I do, family and friends are everything.
Home Base is a sanctuary that enables me to live deliberately and intentionally.
The team I have built is close to my heart. I work for them as much as they work for me.
Working with the right clients allows me to build strong relationships that are mutually beneficial. I feel that supporting clients that are positively contributing to the betterment of our World is a great way to magnify the impact my projects and teams can have.
I seek to be a member of our global community and strive to make the world a better place.
You will notice that in my purpose there is no mention of wealth, material possessions or competition. I seek to build positive relationships, experiences and memories. Not a bank account. This does not mean I despise those who do; it’s just that my own path does not seek these outcomes.
I find it much easier to sharpen my focus when I use my purpose as the tool to do so. Purpose is:
- A great tool to minimise procrastination – if you are doing something for a greater good, it is much easier to push yourself a little bit further.
- A great tool to manage perspective – put in a greater context, tasks and events may seem a lot less important or unnecessary
- A great way to learn to value your time appropriately – as you have limited time, asking yourself “How does this contribute to my purpose?” allows for easier delegation or omission of low value tasks